CPD stands for: Continuing Professional Development, and is widely recognised as a fundamental way to improve the professional standards and skills of individuals in their industries. So why is a CPD certification important, and how can it benefit an exterior cleaning business?
Certification Logo and CPD
Why is CPD Important, and Why Does it Exist?
Continuing Professional Development exists to ensure that an individual enhances their skills and abilities. An individual will typically be working within their specific industry and job function already, but CPD helps a professional to further their knowledge. Many industries recognise the value of progressively building on their knowledge and updating their skills as working techniques improve and progress.
CPD is important as it helps to ensure that further learning is progressed in a structured, practical and relevant way to guarantee that there are applied efficiencies to the learning. CPD allows an individual to focus on what specific skills and knowledge they require over a short-term period, in order to be confident there is recognisable improvement within their proficiency and skill sets.
A Group of Certified Business Owners
2. Does a CPD Certification Really Benefit Your Business?
YES! Certifications have great value for you and your business. They help build credibility. Maybe you have already been working in a role for some time, but how will a customer know that you have reached a certain level of knowledge and skill? Certifications therefore help new and existing customers to recognise an experienced individual, thus helping a business to stand out as professional.
This has great value for a business. Many employers recognise the benefits of progressive training of their staff. Helping them to develop new skills, or build on existing ones will help raise standards of their work. This in turn will command a higher price for their service.
1 to 1 Staff Training
Group Training Day
Business Group Certification
So a certification gives your potential customers confidence that you have a careful, methodical, and professional approach to the service that you offer. It will mean that you stand out from the competition and even help you to command a higher price for your service. So it’s worth the investment!
It can take longer to see good results with this method, and the transformation can be more gradual. But this may be carried out in combination with one of the other methods mentioned. Depending on the treatment used, there can also be some preventative qualities, so a regular treatment every few years has a great way to maintain the roof in the long term.
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